People who visit our site regularly might have already noticed our new Go shop – where you can buy Go books and have them posted to you worldwide. As of June 23, 2011 we’re announcing it publicly.
Why we’re opening a Go book shop
I’d like to share our plans with you and explain what we’re trying to do here. Hopefully you’ll be able to share some of our excitement.
As Go players, we all wish that more people played Go, right? Imagine being able to go down to the local pub, coffee shop or even Go club and have a casual game of Go whenever you felt like it. Wouldn’t that be something? Well in a small number of countries you can do that.
Nearly everywhere else in the world we’re such a long way away from that reality, that many people think it’s not achievable.
It may not be achievable now, but we believe that one day it will happen. One of the most important things we can all do for the game is to teach it to more people and help existing players get better at Go. Go Game Guru was started with this purpose in mind.
Introducing more people to Go
We’re happy with the results so far, because it seems like this website is really helping people and lots of people are taking our new Go course for beginners. However, this is just the beginning. We hope to be able to take things further and introduce Go to many people who have never even heard of the game yet.
Clearly if we could raise some money to help raise the profile of Go, we could promote the game more effectively. One way of doing this, would be to ask for donations. We don’t want to do that though. Why?
Why we don’t want to ask for donations
There are already many Go Associations around the world that promote Go within their country and are funded by members. In fact, Go has got to where it is today, because of the hard work of many dedicated people around the world.
If we tried to duplicate this model, we’d essentially become a de facto Go Association. Having been personally involved in a Go Association for many years, I know how frustrating it is trying to promote Go with very limited resources.
There are some things that can never be done at the moment, because nobody has the money to do it effectively. For example:
- Advertising for Go, both online and offline
- Public relations campaigns and media releases that actually get into the mainstream media
- Funding important Go projects that don’t make any money, but are still worth doing.
Building a business that promotes Go
So Younggil and I decided to experiment with a different approach. What if you could build a business around introducing Go to new players and fund it by selling quality products that Go players actually want or need? It’s a nice theory isn’t? It’s also an untested one.
Will it work?
I’m sure that opinions will be divided about whether this will work or not. I know some of you are sitting there right now thinking, ‘that’s a crazy idea and it will never work!’. Meanwhile, some of you are nodding and thinking, ‘that’s a great idea, it’s going to be awesome!’. The only way to find out for sure is to try it.
We’ve often said that starting this site was an experiment. Thanks to the fantastic support of many of you who told people about this site, it’s grown to where it is today. Now we’re ready to start stage two of the experiment.
Of course, we’re not that crazy. So we’re trying to do this in a way that isn’t too risky. As Go players you’d expect nothing else, right?
That’s why we’re opening the shop with a limited number of books on offer and providing free worldwide shipping for a limited time, to make sure we test this idea effectively.
Do you want to buy Go books
If you’ve been thinking about buying Go books for awhile, head on over to the Go shop to see what we’re offering.
Of course, if you’re just curious, you’re welcome to go and browse too. If you want to help support what we’re doing, but can’t make up your mind, here are some of my personal favorites. I recommend these books to friends all the time:
For intermediate players
What do you think?
I’d love to hear what you think about this. Questions, comments, advice, warnings and ideas are all welcome.