[A guest article by Sven Walther]
Take one — action!
As we all know, Go is a totally fascinating game.
Playing (or even watching) a game and seeing how groups evolve, come to life or die, is a thrilling experience – well, it is if you already know the game.
Not knowing Go and watching two players stare at a piece of wood covered in black and white marbles? Not so much…
It seems that we’re in need of a kind of appetizer, something to show those who haven’t yet heard of Go what it feels like to play the game.
We need to recruit the next generation of players.
We need an advertisement for Go.
An advertisement for Go
The internet is, of course, a medium of choice for promoting Go.
The internet, including social media, allows information to spread far and wide. What if we created something that could work as an online advertisement for for Go?
If it’s online, there’s a possibility of it going viral. And if it’s interesting, exciting or funny – even if you don’t know Go – the possibilities are endless.
We need an advertisement where Go is the catch, the punch line… the story.
You might see it and think “cool, I’ll share this with my friends”. And perhaps you, or some of your friends, might also wonder “what is this Go they mentioned?” Let’s see.
There are already some Go related advertisements online, but what we’re thinking about is something that promotes the game itself, rather than a special event.
And we’re working on that. Who’s ‘we’?
Introducing the team
We are Lars Walther, movie maker and actor, and his brother Sven Walther, Go player. We’re both from Germany.
We have a plan to make a professional Go advertisement, in the form of a short (2-4 min) video, that looks like a movie trailer for a feature film.
And – since our claim to be ‘professional’ includes real actors, crew, make-up, music and more – this will cost some money to do properly.
Fortunately, online ‘crowdfunding’ has become more common in recent years, and we think it’s the perfect way to fund this project.
Support Play More Go
In January 2013, we launched a crowdfunding project on indiegogo.com, to raise $8,000 USD.
This will enable us to create our first Go commercial. If the funding succeeds (and only then), we’ll start filming in spring and release the commercial this summer.
Online. For free. On Youtube.
While the film will be recorded in fluent English and German, there will also be as many subtitles as we can manage, to reach as many players in the world as possible.
If you’re interested in supporting us, please visit indiegogo.com/playmorego and pledge whatever you can afford.
Click here to support Play More Go now.